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Study Finds More than Half of In-store Shoppers are Interested in Location-based Services

Zebra’s Global Shopper Study finds 34% of shoppers believe they are better connected to real-time infor than in-store people.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

The eighth annual installment of the Zebra Technologies Global Shopper Study found that shoppers are very interested in Wi-Fi and location-based, in-store services such as mobile coupons (51%), shopping maps (45%) and associate assistance (41%).
 
These findings support Zebra’s One Store, One Experience campaign – focusing on brand experience, delivery and fulfillment, loyalty, big data and store mobility to transform the connected customer experience. With higher customer expectations, retailers acknowledge that the role of technology has never been greater.
 
The study identified that more than one-third of shoppers (34%) believe they are better connected to real-time information than in-store associates. Meanwhile, more than one-half (52%) value retailers who use technology to make the shopping experience more efficient. Fifty-two percent of shoppers “show-roomed” or looked at items in-store but purchased them online.
 
Nearly 2,000 shoppers were surveyed in the United States, Canada, Singapore, Australia, England, Italy, Spain, France, Germany, China, Japan and Thailand.

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